honeymoon hammock
Summer Tourism: School is back in session for Travel Agencies
Clinging to his hammock: no school, and Americans will be more 325 million homes in June, July and August. About 65 million of them were investigated or book online.
If that is not enough to understand, on the occasion Online travel agents, consider this:
The market for on-line travel is estimated at $ 60 billion and growing rapidly;
Online Reservations average of $ 750, versus $ 400 off line;
In 2006, for the first time, more trips are booking on-line than by any other method;
The following method more common, telephone booking, fell 16 percent since 2005, and
Travelers who use the Internet to plan and book travel visit often multiple sites.
The big players are gaining in travel agencies like Orbitz online Expedia ® ® and continue to prosper, but the face of the competition from two new sources. Travel Research Centers, or "meta" sites like Mobissimo ®, the criteria for customer use hundreds search of sites for the best option. Research-oriented sites include traditional publishers as a guide and FodorÂ's ® Line-ups only Realtravel.com ®.
Is there room for smaller players? Yes people shop around when planning travel, no matter how large or beautiful a particular web site can be: if you can find your site, seems to come.
Therefore, a fundamental step is boost its visibility in search engines. A smart search engine optimization allows members to travel agency Web site to attract an enormous part of traffic:
Create refreshing the keyword / key phrase in the content;
Developing effective and ethical linking strategy;
The development of site elements search engines reward;
Clean up site elements penalizing the search engines, and
Discover new enhancements through analysis of the date of the site.
Of course, once the visitors start arriving, the travel agency needs a powerful message to keep them there. More importantly, your website must communicate the position of the Company in the industry and its unique value, and provide information to customers desired goal. Customer communication The site should be easy to navigate, fast loading and invite.
There seems little or no decrease in travel leisure, despite an up and down the economy and high fuel prices, one can only imagine the growth when conditions improve. But opportunity does not guarantee success in a changing market. The travel industry is rapidly reaching the point where the Internet dominates the almost total exclusion of all selling channels others. Companies can benefit by becoming Web-marketing stars Ao retire to the hammock.
Aaron Wittersheim is president of Whoast Inc., a suburban Chicago search marketing firm. For more information, visit http://www.whoast.com
